The Truth About All Those “Shoulds” in Business

If you’ve ever felt overwhelmed by everything you’re supposed to be doing in your business… you're not alone.

• You should be pricing this way.

• You should be running your team that way.

• You should post here, automate that, and definitely don’t forget to have five income streams and a passive product.

Yikes.

Here’s the truth: there are a lot of strategies out there, and many of them are valid starting points. But there’s no one-size-fits-all when it comes to building and growing a business, especially when you’re a small-town professional trying to juggle real life, real impact, and real goals.

And that’s actually the best part.

You get to choose.

You get to choose what your pricing looks like, what your customer experience feels like, and how your systems are structured. You get to build something that fits you and serves your people well.

It doesn’t have to look like what someone else is doing.

It doesn’t have to follow a “perfect” roadmap.

It just has to work for you and the people you’re called to serve.

So the next time the “shoulds” start piling up, take a breath. Ask yourself what actually fits, what feels aligned, and what will serve you and your clients best. Then make a choice, and let that be enough.

Need help getting clear?

The Lokal Link exists to make sure you don’t have to figure all of this out alone. Within our leadership, we have marketing experts, online business managers, and financial planning professionals, all ready to support you with clarity and strategy.

Reach out. Come to an event. Pull up a chair.

Let’s grow intentionally.