Is Your Website Ready for AI Search? Here’s What Business Owners Need to Know.
- Brenna Stanford
- Jul 29, 2025
- 1 min read
If you built your website a few years ago using good ol’ SEO keywords, you’re not alone. But here’s the truth: search has changed and AI is changing the game even faster.
Today’s search engines aren’t just pulling up keyword matches anymore. They’re pulling full answers. And those answers are being sourced from everywhere! Your website, your social media bios, your Google Business Profile, your PDFs, even your guest podcast interviews.
That means visibility is no longer just about stuffing keywords into a headline. It’s about building clear, consistent, and human content across all platforms so AI tools (and your customers) know exactly who you are, what you offer, and why it matters.
Here are a few quick tips from the AI Visibility Checklist:
Claim and optimize your Google Business Profile. This is one of the most powerful ways to show up locally in AI-generated answers.
Use simple, structured language on your website, emails, and social content. AI prefers clarity over cleverness.
Be consistent across platforms. Your services, descriptions, and offers should look the same on your site, social, and directories.
Add your name and credentials to your blogs and about page. This helps AI understand your authority and credibility.
Post regularly on social media and industry platforms. That activity gets indexed, too.
Bottom line?
If you want to show up when people search for what you do, your brand has to be easy to understand, from every angle.
Need help getting your website updated for today’s AI-powered world? Reach out to me at brennastanfordpro@gmail.com I’d love to help you get seen by the right people.
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